Buy Women Built X S&S Original Brief - Soft is Strong

This is more than a pair of briefs. This is a force for change.

Meet the Buy Women Built X Stripe & Stare collaboration. Inspired by the hustle and bustle of every modern woman’s life. Our collection takes its muse from all the women around the world who truly juggle it all.

Wearing powerful words on your BRIEFS is like a micro act of empowerment - and of course nothing great was ever achieved in uncomfortable briefs.

Treat your cheeks to the Original Brief in Soft is Strong - the iconic, bum-believably comfy brief that started it all. Sitting perfectly at the low hip with ample back coverage, it’s designed to flatter every curve while staying put (no cheek rebellions here). Finished with a delicate lace trim because even your bum deserves a little fancy, it’s soft, breathable, and may cause mild panic that you’ve gone commando.

• Made from naturally soft and smooth to the touch TENCEL™ Modal fibers
• Designed by women, for women, because we know what bums want
• A wedgie-free wonder* (*not really – just really well designed)
• The cut that stays put: no lines, no riding up, no faff
• Sealed with love in a gift box
• One order = one tree planted

TENCEL™ is a trademark of Lenzing AG.